Thrive Holdings has secured $2 billion in new funding, bringing its valuation to $12 billion, according to reports. The investment comes from major firms like SoftBank and OpenAI-linked entities. The company focuses on integrating AI into traditional industries such as accounting and IT.
A key part of the strategy involves expanding into physical assets, with a new platform targeting regulatory services for infrastructure. This includes streamlining processes for data centers, healthcare, and transportation projects.
Thrive’s current platforms, Current (accounting) and Shield (IT), have demonstrated success, with AI tools improving tax processing and help desk efficiency. The new funding aims to accelerate AI adoption across complex, mission-critical sectors.
OpenAI’s partnership with Thrive includes sending employees to work with its clients, a model that has become a standalone business. This approach, similar to Anthropic’s ventures, is seen as a driver for investor confidence.